IBM: The Optimal Storage Platform for Big Data

There is a lot of hype around the potential of big data. That hype stems from the very real enthusiasm for the potential applications. Organizations are hoping to achieve new innovations in products and services with big data and analytics driving more concrete insights about their customers and their own business operations. They want to move from a world where decision making isn’t decided by the “highest ranked person in the room,” but instead by the “most accurate understanding of the situation.” For many, this objective requires both cultural changes and technology changes to be successful.

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