In 2012, three of five midmarket respondents to our annual IBM global analytics study had realized a competitive advantage from information and analytics. But despite having created cultures ready to transition to data-driven decision making, in 2013 we found that midmarket organizations still lag their large enterprise counterparts in implementing important newer technologies. Most in midmarket now have an analytics foundation designed to handle structured data, for example. But few have evolved to more dynamic environments required for big data and a pervasive and prescriptive use of advanced analytics that are essential to survive in a digital world. So, what should midmarket companies do now to improve their capabilities to convert data-driven insights into meaningful results? In this report, we explore how they can tap into their strengths, shore up their weaknesses and learn from analytics leaders.